How do I generate more traffic to my Sage 50 Shopify integrated eCommerce store?
All you need to know about Sage 50 Shopify integrated eCommerce software
Jul 12, 2021Every website owners’ dream, a steady increase of website traffic that builds over time, the Holy Grail. Many aspiring eCommerce store owners spend hours on running their online stores (updating stock, price, capturing order info etc.) but neglect to cover the basics. So what brings in more website traffic in 2021?
Lets take a look at 4 bulletproof methods to increase your website traffic:
- Have the appropriate design for your audience.
- Ensure your content and keywords match what your customers are looking for in Google.
- Ensure your eCommerce store has accounting/ERP integration for up to date stock and pricing.
- Ensure your product titles are keyword-rich and carry through to the page URL.
1 - Ensure your eCommerce design layout speaks to your audience.
Designing an eCommerce website can sometimes be tricky as fitting in all the eCommerce-related tools can take up a lot of screen real-estate (things like category sidebars, product carousels/sliders, product filters etc.).
Take the time to understand how your customers need to navigate your website in order to find the product they’re looking for in the most logical/shortest amount of time. A customer looking for farming equipment will need a vastly different search interface to a customer looking for fashion apparel (Agriculture may need requirements-focused categories like “Grain Harvesting”, and an eCommerce store selling fashion will want to attract users with specials and promotions first and foremost.
2 - Ensure your content and keywords match what your customers are looking for in Google.
It’s not enough to simply create an eCommerce store and expect new traffic/eyes on your store in the next week or two. Google’s search engine is optimized to find the user the best information as fast as possible, so your job as a store manager is to convince Google that your eCommerce store fits that bill of a trusted source of high quality information in order to get more eCommerce website traffic.
For starters, actually research what keywords are being searched for in Google. A popular tool like Ahrefs can give you detailed insight into customers search behaviour. This information should guide the creation of your keyword strategy on your eCommerce store, and should NOT be left to lady-luck as you could be doing more harm than good.
3 - Ensure your eCommerce store has accounting/ERP integration to keep stock and pricing up to date.
Every new customer that comes to your eCommerce store is a small victory, and a celebration-worthy event when they actually make a purchase! The last thing you want to do is inform them that they actually under-paid for their order (because you forgot to update the price on your website). This is where having accounting/ERP (Enterprise Resource Management) integration is critical. Having this integration ensures the stock, price and product information is always accurate on your eCommerce store. This means customers will have a significantly better experience shopping at your store if important information like price and stock is accurate.
What also improves the customer experience when having eCommerce integration with your accounting software, is that the time it takes to manually receive the 30 order emails from WooCommerce, capture each order manually in your accounting software (and hold thumbs there were no errors during this process!) slows down the fulfillment and delivery process significantly. An eCommerce interaction tool like Storehub.io can assist with this function of integrating your Sage Accounting software with your online eCommerce store.
4 - Ensure your product titles are keyword-rich and carry through to the page URL.
The single largest component in terms of keyword-rich content is your product merchandising information. Your product title, image name and product description are what Google indexes and displays in search results (this is where your base-level SEO starts, kids!).
Ensure your product has a title that is legible, and avoid using only a product code as a product title. This will ensure that your eCommerce store has a solid SEO base to work off, and you get more eCommerce website traffic in 2021.
A bad example: https://www.kidsbooks.com/6-8-year-olds/RHD88d122.html.
Doing it right: https://www.kidsbooks.com/6-8-year-olds/thomas-the-tank-engine-greatest-stories-collection.html
If you do the above, you stand a much better chance of ranking well in Google for the content and type of searching traffic that you’ll need to remain competitive and grow your eCommerce business further.
For any eCommerce integration requirements, accounting software eCommerce integration or Sage Accounting eCommerce integrations, please contact us here.
Every website owners’ need, a continuous increase of website internet website traffic that creates in time, the Holy Grail. Various enthusiastic eCommerce storekeeper spend humans resources on running their on the web stores (updating supply, price, taping order information and so on) nevertheless neglect to cover the principles. So what creates much more internet website internet website traffic in 2021?
Allows look at 4 bulletproof techniques to increase your internet site internet website traffic:
- Have the appropriate design for your target audience.
- Assurance your internet material as well as likewise keyword expressions match what your customers are searching for in Google.
- Assurance your eCommerce store has accounting/ERP mix for around day supply as well as likewise costs.
- Warranty your thing titles are keyword-rich as well as additionally complete to the websites URL.
1 – Ensure your eCommerce design layout talks to your target audience.
Producing an eCommerce website can in many cases be made complex as appropriate in all the eCommerce-related tools can consume a lot of screen real-estate (factors like team sidebars, thing carousels/sliders, product filters and so forth).
Make the initiative to understand simply exactly how your customers need to surf your internet site in order to uncover the thing they’re looking for in among one of the most logical/shortest amount of time. A customer looking for farming devices will absolutely call for a substantially different search interface to a customer looking for design garments (Agriculture could call for requirements-focused teams like “Grain Harvesting”, along with an eCommerce store offering design will absolutely want to generate clients with specials as well as likewise promos most notably.
2 – Ensure your product as well as additionally keywords match what your customers are looking for in Google.
It’s inadequate to simply create an eCommerce store along with prepare for new traffic/eyes on your store in the adhering to week or 2. Google’s on-line online search engine is boosted to uncover the private one of the most efficient information as fast as possible, so your job as a store manager is to encourage Google that your eCommerce store fits that expenditure of a relied upon source of superior top quality details so regarding get back at a lot more eCommerce website internet website traffic.
For novices, actually research what keyword expressions are being searched for in Google. A favored gadget like Ahrefs can offer you extensive understanding right into customers look techniques. This information should aid the growth of your vital expression method on your eCommerce store, along with have to NOT be left to lady-luck as you may be doing much more damages than exceptional.
3 – Ensure your eCommerce store has accounting/ERP adaptation to keep supply along with valuing about day.
Every new customer that relates to your eCommerce store is a little accomplishment, in addition to a celebration-worthy celebration when they actually get! The last factor you desire to do is inform them that they actually under-paid for their order (as a result of the truth that you forgot to update the price on your net website). This is where having accounting/ERP (Enterprise Resource Management) mix is crucial. Having this mix assures the supply, price as well as additionally product details is frequently specific on your eCommerce store. This recommends customers will definitely have a drastically much better experience purchasing at your store if essential details like expense along with supply is accurate.
What furthermore boosts the customer experience when having eCommerce mix with your accounting software application, is that the minute it calls for to by hand get the 30 order emails from WooCommerce, capture each order by hand in your accounting software program application (in addition to hold thumbs there were indisputable throughout this treatment!) lowers the fulfillment in addition to delivery treatment considerably. An eCommerce interaction gadget like Storehub.io can help with this attribute of integrating your Sage Accounting software program application with your on the net eCommerce store.
4 – Ensure your thing titles are keyword-rich along with carry out to the website URL.
The singular most significant component in relation to keyword-rich product is your product selling information. Your product title, image name along with product recap are what Google indexes as well as likewise displays in online search engine outcome (this is where your base-level SEO starts, young people!).
Warranty your product has a title that is legible, as well as additionally stop taking advantage of simply a thing code as a product title. This will definitely assure that your eCommerce store has a solid SEO base to sweat off, along with you acquire a lot more eCommerce website internet website traffic in 2021.
An inadequate circumstances: https://www.kidsbooks.com/6-8-year-olds/RHD88d122.html.
Doing it suitable: https://www.kidsbooks.com/6-8-year-olds/thomas-the-tank-engine-greatest-stories-collection.html
If you do the above, you stand a much better opportunity of ranking well in Google for the internet material along with kind of looking internet site web traffic that you’ll call for to remain economical in addition to increase your eCommerce solution much better.
For any kind of type of eCommerce adaptation requires, accounting software program application eCommerce mix or Sage Accounting eCommerce mixes, please call us right below.
